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Patagonia is in business to save our home planet. The brand was founded in the '70s by a group of dirtbag climbers and surfers, whose approach to design and business reflected their minimalist style. Alpinism remains at the heart of Patagonia who still makes gear for climbing – as well as skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature. That deep respect for nature has led Patagonia to work at sourcing materials and using processes that have less impact on the planet. Organically grown cotton, hemp, traceable down, recycled polyester, and Fair Trade™ sewn certifications make up just a few of their initiatives. They continue to offer versatile, high-quality products that are responsibly made and built to last.
Patagonia also donates time, energy and 1% of all sales globally to non-profit groups working to combat the environmental crisis.
Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take toward product design demonstrates a bias for simplicity and utility.
Build The Best Product
Our criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Making the best product matters for saving the planet.
Cause No Unnecessary Harm
We know that our business activity—from lighting stores to dyeing shirts—is part of the problem. We work steadily to change our business practices and share what we’ve learned. But we recognise that this is not enough. We seek not only to do less harm, but more good.
Use Business To Protect Nature
The challenges we face as a society require leadership. Once we identify a problem, we act. We embrace risk and act to protect and restore the stability, integrity and beauty of the web of life.
Not Bound By Convention
Our success—and much of the fun—lies in developing new ways to do things.