Altra

Since the mid 1990's, runners have come to my family's running store in the Wasatch Mountains complaining of knee pain, shin splints, and recurring foot pain. As a competitive runner who ran a world best 2:45 marathon at age 12, I understood their issues. My college research on running injuries, combined with video analysis at our store, made it easy to see that the design of traditional running shoes promoted poor form and excessive impact.

After unsuccessfully lobbying shoe companies for years to change their design, I decided to modify shoes into something that could encourage low impact running technique and prevent injury.