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Your favourite brands. Our expert knowledge.
Adventure is here.
In 1985 Ultimate Direction invented the entire category of hydration packs. We designed the first waist pack designed to carry bottles, a few years later created the first pack/strap to carry a water bottle in your hand, and made numerous other innovations that helped define what a hydration pack is today.
Our products are Designed by Athletes for Athletes. Some of the best runners in the world thought long and hard about what works the best, and the result is the amazing features you see today. Our women's collection was designed by women, which is why it looks, feels, and fits completely different.
Push your performance to the lengths you're capable of with some Ultimate Direction on your back, by your side, or in your hand. From running jackets, to hydration vests and belts, Ultimate Direction are leaders in high performance gear to get you across the line faster than ever! So take your abilities to the next level now and shop the wide range online now at Australia's premier online running and outdoor adventure store and enjoy fast and free shipping, hassle free returns, and easy, secure payment terms of buy now pay later of Afterpay and Zip Pay. Or head in store at our Burleigh Heads location and try on the range for yourself and experience the expertise of our highly trained staff members.