The ethos at Wild Country has always been to utilise the experience of the people ‘on board’ to design and build products that we know are of the highest quality and highly relevant to the climbers of the day. Climbing pure or "pure climbing," summed up perfectly the way we think, to feel and to climb. Each climber using our products, feel that spirit. They are passionate about climbing and mountain, and each of the ways in which they engage is the expression of that passion. Because, like us, they do not like compromise. In everything we do, in everything we create and wherever we climb, our ambition, our energy and our experience lead us forward. We push the limits all the time possible.It is in this spirit that we created products - equipment of pure climbing.