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Born from the relentless drive of 3x World Champion surfer and 2x Olympian John Florence, Florence delivers purpose-built gear for athletes who live for the outdoors. More than just a name, Florence is a commitment to innovation, performance, and versatility — forged in the same spirit that pushes boundaries in water, on land, and far beyond the trailhead.
At Wild Earth, we’re proud to stock Florence because it’s not just built for surfing — it’s engineered for movement in all conditions. Whether you're navigating remote coastlines, alpine ridgelines, or high-performance training sessions, Florence gear brings together minimalist design and maximal durability. It's modern utilitarian equipment designed with an athlete’s mindset — for those who don’t just participate, but live their sport.
Explore Florence. Tested by one of the world’s most respected athletes. Ready for wherever your limits take you.
Become a member and get a great deal on your order
Click here to JoinGold Coast
25 Central Dr, Burleigh Heads
Gold Coast, QLD 4220
Brisbane
Shop 2/30 The Circuit, Skygate Home & Life
Brisbane, QLD 4008
Contact Details
1800 841 847
service@wildearth.com.au
Copyright © 2014 - 2025 Wild Earth. All Rights Reserved. ABN: 67 116 973 856
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