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CLIF Bar is a great-tasting energy bar made with a nutritious blend of organic rolled oats and wholesome ingredients for sustained energy. CLIF Bar is the original energy bar made with a nutritious blend of 70% organic ingredients and is thoughtfully crafted and inspired by athletes and foodies in the CLIF Kitchen.
Athletes and adventurers have high energy demands. CLIF Bars provide energy from multiple carbohydrate sources, and a blend of protein, fat and fiber slows the rate of digestion delivering sustained energy. Eating carbohydrates can help athletes and adventurers push further and stay strong because they supply the body with necessary energy for activities such as hiking, cycling or climbing. CLIF Bar encourages people to Meet their Moment and celebrate, share and inspire moments of outdoor adventure.
Made with Organic Oats & Dates
Good Source of Protein
Good Source of Fiber
23 Vitamins and Minerals
When should you eat CLIF Bars?
CLIF Bar provides athletes and adventurers with sustained energy before, during or after activity. When eaten two to three hours before, a CLIF Bar can help store energy in the muscles and prevent hunger during activity. Eating a CLIF Bar during activity can help sustain energy and keep athletes and adventurers satiated. Eating carbohydrate after activity replaces glycogen which needs to be replenished each day.
CLIF Bars contain carbohydrates, good amounts of protein (9-11 grams) and good amounts of fiber (4-5 grams, all flavors except Banana Nut Bread). CLIF Bars also provide a blend of vitamins and minerals important for energy and physical recovery. Our bars have zero grams trans fat and do not contain partially-hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. CLIF Bar sources ingredients that are not genetically engineered.
How are CLIF Bars different from other bars?
CLIF Bar is an energy bar purposely crafted in a way that is good for people and the planet. CLIF Bars are made with organic and nutritious ingredients like organic rolled oats, dried fruits, nuts and seeds. CLIF Bar is crafted for the demanding energy needs of the adventure seeker in all of us, and provides energy from multiple carbohydrate sources and a blend of protein, fat and fiber slows the rate of digestion delivering sustained energy. CLIF Bars also provide a blend of vitamins and minerals important for energy and physical recovery.
In addition, 100% of cocoa ingredients for CLIF Bars are sourced from Rainforest Alliance Certified™ farms, making the energy bar line the first in its category to commit to certification.
Why are CLIF Bars made with 70% organic ingredients?
Organic farming and agriculture is good for people and the planet. By using organically grown ingredients, we help keep harmful pesticides and synthetic fertilizers out of our bodies. Organic produces less pollution and helps create nutrient-rich soil and increases biodiversity. Organic foods are a healthy choice to sustain the planet for future generations.
Do CLIF Bars contain GMOs or bioengineered ingredients?
Clif Bar & Company is committed to sourcing ingredients that are not genetically engineered in all of our products. We have stringent protocols for GMOs which includes requiring affidavits from ingredient suppliers demonstrating they can meet our non GMO requirements.
The inspiration to create an energy bar occurred during a day-long, 175 mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “I could make a better bar than this!” That’s the moment I now call “The Epiphany.”
Two years later, after countless hours in Mom’s kitchen, the Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mum!