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To celebrate the summer solstice in the northern hemisphere, The North Face released "Max Your Days" to show the explorer in all of us how to do summer right by squeezing adventure into every last minute of sunlight.
The short film follows The North Face athletes David Carrier-Porcheron (Snowboarder), Johnny Collinson (Skier), Ian Macintosh(Skier), Tom Wallisch (Skier), Cedar Wright (Climber) and Alex Johnson (Climber) through British Columbia, as they ski, bike, climb, kayak and surf their way through the Summer Solstice.
While we’ve just celebrated our winter solstice, we’re headed towards longer days now and this is the perfect lesson in next-level, all-out, jam-packed days. No matter how many hours of daylight you’re working with: #MaxYourDays.
"Max Your Days" was shot by Sherpas Cinema, a production house based in Whistler, BC, Canada known for its cutting edge filmmaking techniques, visual FX and motion graphics coupled with multifaceted mountain experience and savvy.