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INFINIT's custom-blended nutrition solutions are designed to match an athlete's unique nutritional profile through the complete customization of a sports drink. We carry a host of ingredients that have been shown to enhance endurance, muscle hydration, recovery and muscle performance.
Different people, different sports, different weights, different sweat rates; one nutrition solution is not the right answer. INFINIT allows you to customize the number of calories, the flavor level, number of electrolytes and so on, creating the right nutrition for you and your sport.
Until now, sports nutrition companies have allowed you to do this by offering lots of products for you to buy—they offer you a sports drink as the basic product, they then give you gels to add calories, and sports bars for when you start feeling hungry, or for when the drinks and gels become unpalatable. These companies also place the onus on you to consume their products in the right quantities while you’re training or racing. At INFINIT, we believe that we should do the juggling at the production stage, leaving you free to focus on your sport when training or racing. We create a drink with the right number of calories for you, with enough electrolytes for you. We add protein to stop hunger if you need it. We give you a flavor level that you enjoy and will still find palatable three or four hours into your race.
INFINIT was created by a group of guys that were multiple Ironman Kona finishers. We really do understand what athletes struggle with out there, and we make each and every order by hand, one at a time, to your spec.