Wet is Dry - Ion Mask Waterproof Technology from HI-TEC has land

Featuring ion-mask™ technology, this lightweight ion-mask™ technology boot is treated inside and out, eliminating the need for a waterproof membrane or “bootie construction”. In addition, ion-mask™ technology repels dirt and resists stains, resulting in a

Finally after a long wait, the Altitude Ultra with revolutionary with Ion-Mask™ waterproofing has been launched in Australia is set to revolutionise the way boots are waterproofed. Stay completely dry and comfortable in the V-Lite Altitude Ultra with Ion-Mask™ from Hi-Tec. As Featured in Sports magazine international, Ion-Mask™ is a patented and totally exclusive revolutionary technology that covers every fiber of material, creating a shoe that is completely waterproof and completely breathable.

Featuring ion-mask™ technology, this lightweight ion-mask™ technology boot is treated inside and out, eliminating the need for a waterproof membrane or “bootie construction”. In addition, ion-mask™ technology repels dirt and resists stains, resulting in a boot that stays cleaner, longer. Exclusive to Hi-Tec, ion-mask™ technology is set to revolutionise the way boots are waterproofed and makes most other membrane methods of waterproofing primitive and obsolete.

The Hi-tec Altitude walking boot has been extremely successful for Hi-tec in the hillwalking and trekking markets over the last few years providing the end user with a comfortable, lightweight leather boot at an affordable price. However the boot has lacked the ability to compete with the higher ranges of walking boots with Goretex technology membranes. Such walking boots as the Brasher Hillmaster have continued to outsell Hi-Tec’s altitude walking boot as they use membrane technology to enhance waterproofing and breathability.

However Hi-tec have launched the new Altitude this week with advanced waterproofing technology only used in the military (IonMask). Ionmask is a new waterproof technology discovered and developed at Durham University. Instead of using membrane technology such as Goretex and Event, the Altitude Ultra now uses a chemical agent which completely waterproofs the whole product. Unlike a membrane the chemical waterpoofing cannot be broken down or ‘worn out’. Once it is attached to the boot it covers and bonds with every surface making the product completely resistant to water.

When tested on cardboard, clothing, footwear and many other materials the Ionmask technology completely adapts to each differing surface to ensure that it does not absorb water. Therefore a piece of cardboard can be dipped into a swimming pool for a sustained period of time and come out completely bone dry. The technology is already being sampled on other products such as mobile telephones.

With this technology coming into walking boots, it means that the boot will last as long as the materials used as the waterproofing will never wear down or start to be permeated. Therefore we may begin to see the lifetime of outdoor footwear products last longer giving the customer a better return for their hard earning money. Ionmask will completely revolutionalise the method in which all products are waterproofed and maintained. We will begin to see this technology in clothing, footwear and electrical appliances in the near future. Hi-tec currently have the rights to use Ionmask, but once other begin to gain rights we will see more Ionmasdk products enter the marketplace.

This does not mean that Goretex products and other methods of waterproofing will die or become redundant as they have their own following of loyal and experienced users. However we will begin to see Gore-tex sales and others alike decline with Ionmask being lighter, more waterpoof and more durable.

To learn how it works, watch the video and more technical info on the Altitude boot and ion-mask™ technology visit www.wetisdry.com